For many international buyers, the search for a home in Barcelona begins in the city.
But increasingly, it ends in the Maresme.
Just north of Barcelona, the Maresme offers something that is becoming harder to find: privacy, space, Mediterranean views and a more relaxed pace of life while remaining well connected to the city, international schools, marinas, golf clubs and Barcelona-El Prat Airport.
As a Property Finder and Luxury Advisor at Huspy, I see that luxury buyers are no longer looking only for square metres or a prestigious postcode. They are looking for a lifestyle that feels aligned with the way they want to live.
What today’s luxury buyers are looking for
The profile of the premium buyer in the Maresme is diverse. It includes Barcelona-based executives and entrepreneurs looking for more space, international families relocating to Spain, remote-working professionals seeking privacy and strong connectivity, and buyers searching for a second home that can also become a long-term base.
Despite their different backgrounds, they often share the same priorities:
- Privacy without isolation
- Sea views and access to nature
- Outdoor living: gardens, terraces and swimming pools
- A home ready to enjoy, with quality finishes and energy efficiency
- Proximity to Barcelona, while avoiding the pace of city life
- Access to international schools, marinas and services
This is why areas such as Sant Vicenç de Montalt, Sant Andreu de Llavaneres, Cabrils, Alella, Vilassar de Mar and Arenys de Mar continue to attract attention.
Luxury is becoming more personal
Luxury is no longer only about size or price. It is increasingly about how a home supports a person’s everyday life.
A family may be looking for a garden, proximity to a school and space to work from home. Another buyer may dream of waking up to sea views, being close to a marina or enjoying the quiet of a coastal village while still having Barcelona within easy reach.
The best properties are those that combine practical value with an emotional connection. They allow buyers to imagine not just owning a home, but living well in it.
Why the right strategy matters when selling
A luxury property deserves more than an online listing.
To attract the right buyer, it needs clear positioning, professional photography, video, a carefully prepared dossier and a story that communicates its lifestyle value. It also needs to reach the right network: qualified local and international buyers, trusted advisors and professional collaborators.
At the same time, discretion is often essential. Some properties benefit from a selective off-market approach, where privacy is protected and viewings are arranged only with serious, qualified clients.
My role as a Property Finder and Luxury Advisor
My work is to understand the person behind the search: their lifestyle, priorities, timeline and vision for the future.
Whether I am representing a buyer or advising on the sale of a property, I believe the process should be personal, clear and well guided. A home is not simply a transaction. It is often the beginning of a new chapter.
The Maresme offers a unique opportunity for those seeking the Mediterranean lifestyle, space, privacy and proximity to Barcelona.
And for the right buyer, it may be much more than a place to live. It may be the place where life truly feels like home.
Tatiana Borgstrom
Property Finder & Luxury Advisor at Huspy Maresme · Barcelona · Costa Brava